The last post here looked at why it is important to engage in the existing communities which have been built around your industry or context. Community outreach should be the starting point for brands getting into social media before they begin building their own communities on social networks as communication channels with the customer. Some [...]
The velocity of social media adoption and the ease with which brands can create ‘outposts’ in the major social networks often leads to them ignoring the existing communities that have been built around their industry, product or service. Sometimes you don’t need to create that Facebook Fan Page or build that bespoke social network to [...]
Knowing who your audience is, is pretty easy. All businesses know who their products or services are aimed at. They key question for any company’s marketing team is, Why would they want to talk to us? This is especially important when trying to get your customers to engage with you through social media. You need [...]
Most businesses are familiar with CRM (Customer Relationship Management) systems and will be using them in one form or another to give them insights on their customers, their purchasing and contact preferences and helping them maintain the relationship. As social media and social networking activity steams ahead with no sign of slowing, Social CRM has [...]
Social Media doesn’t work as a silo. Nothing new there. When we talk about this, I think the assumption is from a marketing perspective and its true, Social Media Marketing rarely works unless its integrated with other marketing activity or an ongoing engagement program to fuel the initial awareness. However, the issue is wider than [...]
I took up boxing about six years ago. I used to play rugby until dragging my arse down to training on a Tuesday and Thursday night in the torrential rain became too much for me, so I thought what will provide a comparable amount of physical pain on a regular basis? Boxing it was. I [...]
Bit of bad news…Social Media doesn’t scale. If you are successful company then you will have more customers than staff. Social media in its purest form should facilitate people to people communications and that means talking to your customers on a regular basis, so you don’t need a degree in mathematics to work out the [...]
There are different disciplines of social media. Broadly they can be broken down into – Listening, Talking, Supporting and Innovating. I think all organizations can (and should) do the listening piece, if for nothing else than as a planning tool for future activity or simply seeing what is being said about them, their competitors and [...]
The Old Spice campaign is the latest social media case study held up as a shining light of how to conduct an integrated social program that uses all medium available to delight its audience. The original ad launched back in Feb and was followed up by another 30 sec ad (both are embedded below for [...]
Last week I sat on a panel at the Social Media & Sport Summit in London. With my fellow panelists, we (hopefully) covered off some of the strategy and planning questions that sports organizations should have a look at before choosing which social platforms to use. The keynotes were all delivered extremely well and there [...]
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