Most businesses are familiar with CRM (Customer Relationship Management) systems and will be using them in one form or another to give them insights on their customers, their purchasing and contact preferences and helping them maintain the relationship. As social media and social networking activity steams ahead with no sign of slowing, Social CRM has [...]
Social Media doesn’t work as a silo. Nothing new there. When we talk about this, I think the assumption is from a marketing perspective and its true, Social Media Marketing rarely works unless its integrated with other marketing activity or an ongoing engagement program to fuel the initial awareness. However, the issue is wider than [...]
Each day, more and more sports teams, organizations and athletes are launching social media programs, joining social networks and starting to jump on the social media bandwagon. The reasons are obvious – Their fans have shifted their media habits towards social platforms over official websites and want greater interaction with their team. The social tools [...]
Here’s an experiment for sports teams and organizations – Substitute the word ‘fans’ or ‘supporters’ for ‘customers’ and see how that impacts the thought process behind getting into social media and which departments should be involved or ‘own’ social media. Also, try replacing the word ‘players’ or ‘athletes’ with ‘staff members’ or ‘employees’ and then [...]
The football and rugby seasons are drawing to a close in the UK and while some teams are battling it out for honours and trophies, there are others who will spend the summer regrouping after being relegated or underperforming during the season. Those who have been successful may be developing their marketing strategies to focus [...]
Last week I got pointed at this article about Ocado , the UK online grocer. Ocado are doing very nicely with over 1m customers, yearly sales up 25% to £427 million and a proposed floatation this year has been touted at as much as £1billion. However, this seems high when you consider they have an [...]
I think most people who follow football (Soccer to those across the pond!) will agree that Barcelona are the best team in the World it at the moment. Their manager, ex-player Pep Guardiola, took the reins last year and proceeded to win every competition they competed in and did so playing the most attractive and [...]
I had to buy some new hardware over the weekend, in fact I should have bought it about a year ago but have been delaying but that’s a different story. This was not a happy shopping experience, and got me thinking about how some organisations have lost sight of how to provide their customers with [...]
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