The last post here looked at why it is important to engage in the existing communities which have been built around your industry or context. Community outreach should be the starting point for brands getting into social media before they begin building their own communities on social networks as communication channels with the customer. Some [...]
The velocity of social media adoption and the ease with which brands can create ‘outposts’ in the major social networks often leads to them ignoring the existing communities that have been built around their industry, product or service. Sometimes you don’t need to create that Facebook Fan Page or build that bespoke social network to [...]
Each day, more and more sports teams, organizations and athletes are launching social media programs, joining social networks and starting to jump on the social media bandwagon. The reasons are obvious – Their fans have shifted their media habits towards social platforms over official websites and want greater interaction with their team. The social tools [...]
This popped up in my Twitter stream yesterday via @Christinekorda , ‘A list of the 10 most bizarre social networks’ and I think it highlights, if we didn’t already know, how niche and contextual the social web is. This is extremely important to remember for brands looking to engage with potential customers. It is so [...]
Not an original post by any stretch, but I wanted to give me two pence worth to the Facebook-Privacy debate. I read the post by Marshall Kirkpatrick for ReadWriteWeb , the interview with Michael Arrington is embedded but you can check it out on UStream here as well. At no point does Mark Zuckerberg say [...]
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