The last post here looked at why it is important to engage in the existing communities which have been built around your industry or context. Community outreach should be the starting point for brands getting into social media before they begin building their own communities on social networks as communication channels with the customer. Some [...]
The velocity of social media adoption and the ease with which brands can create ‘outposts’ in the major social networks often leads to them ignoring the existing communities that have been built around their industry, product or service. Sometimes you don’t need to create that Facebook Fan Page or build that bespoke social network to [...]
Knowing who your audience is, is pretty easy. All businesses know who their products or services are aimed at. They key question for any company’s marketing team is, Why would they want to talk to us? This is especially important when trying to get your customers to engage with you through social media. You need [...]
Most businesses are familiar with CRM (Customer Relationship Management) systems and will be using them in one form or another to give them insights on their customers, their purchasing and contact preferences and helping them maintain the relationship. As social media and social networking activity steams ahead with no sign of slowing, Social CRM has [...]
Social Media doesn’t work as a silo. Nothing new there. When we talk about this, I think the assumption is from a marketing perspective and its true, Social Media Marketing rarely works unless its integrated with other marketing activity or an ongoing engagement program to fuel the initial awareness. However, the issue is wider than [...]
There are different disciplines of social media. Broadly they can be broken down into – Listening, Talking, Supporting and Innovating. I think all organizations can (and should) do the listening piece, if for nothing else than as a planning tool for future activity or simply seeing what is being said about them, their competitors and [...]
The Old Spice campaign is the latest social media case study held up as a shining light of how to conduct an integrated social program that uses all medium available to delight its audience. The original ad launched back in Feb and was followed up by another 30 sec ad (both are embedded below for [...]
The World Cup in South Africa has dominated the airwaves (social and traditional) for the past month and much of the recent conversation has been around the ‘ambush marketing’ tactics we have seen from non official sponsors like Nike and Pepsi and how they stole a march on their official sponsor competitors, Adidas and Coca-Cola. [...]
This is a Guest Post by Chris Hughes. Chris is Head of PR and Communications at Sine Qua Non and has extensive experience in the motorsport arena. You can follow him on Twitter @chrishughespr . There is an increasingly common misconception about ‘social media’. It is a phenomenon that is still rather loosely interpreted and [...]
The UFC ‘do’ social media as well as any sporting organization in the world. There was a good post from Greg Ferenstein at Techcrunch today explaining that, when the mainstream media were shunning the sport as being too violent or not something they wished to associate with, UFC president, Dana White turned to grass roots, [...]
Contact Us
