Gordon Brown made a speech earlier today on Building Britain’s Digital Future. I am not going to get stuck in to every point that was made, Mike Butcher and Twankers UK will be handling that side of things! Instead, I would like to pick up on one area – How they measure their current social [...]
Jason Falls wrote an excellent post showing how equivalent SEO value to your social media initiatives is a good, financial metric you can take to the Boss…and she will (or should) ‘get it’. While it isn’t a perfect solution, by any means, I think it is a good starting point to move towards more accepted [...]
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