Most businesses are familiar with CRM (Customer Relationship Management) systems and will be using them in one form or another to give them insights on their customers, their purchasing and contact preferences and helping them maintain the relationship. As social media and social networking activity steams ahead with no sign of slowing, Social CRM has [...]
Social Media doesn’t work as a silo. Nothing new there. When we talk about this, I think the assumption is from a marketing perspective and its true, Social Media Marketing rarely works unless its integrated with other marketing activity or an ongoing engagement program to fuel the initial awareness. However, the issue is wider than [...]
I took up boxing about six years ago. I used to play rugby until dragging my arse down to training on a Tuesday and Thursday night in the torrential rain became too much for me, so I thought what will provide a comparable amount of physical pain on a regular basis? Boxing it was. I [...]
Bit of bad news…Social Media doesn’t scale. If you are successful company then you will have more customers than staff. Social media in its purest form should facilitate people to people communications and that means talking to your customers on a regular basis, so you don’t need a degree in mathematics to work out the [...]
There are different disciplines of social media. Broadly they can be broken down into – Listening, Talking, Supporting and Innovating. I think all organizations can (and should) do the listening piece, if for nothing else than as a planning tool for future activity or simply seeing what is being said about them, their competitors and [...]
The Old Spice campaign is the latest social media case study held up as a shining light of how to conduct an integrated social program that uses all medium available to delight its audience.
The original ad launched back in Feb and was followed up by another 30 sec ad (both are embedded below for you [...]
Last week I sat on a panel at the Social Media & Sport Summit in London. With my fellow panelists, we (hopefully) covered off some of the strategy and planning questions that sports organizations should have a look at before choosing which social platforms to use. The keynotes were all delivered extremely well and there [...]
Unless you are English, French or Italian, you would probably be in agreement that the World Cup was an incredible event that, amplified through social media, reached a record audience and dominated the airwaves for a full month (as did the sound of the vuvuzela – which I have only recently stopped hearing in my [...]
A couple of weeks ago, I spoke at the inaugral Social Media & Sport Summit in Nottingham. It was a positive half day event looking to address some of the barriers that face sporting organisations looking to use social media for their communications. Following on from that, the UK Sports Network are bringing the event [...]
The World Cup in South Africa has dominated the airwaves (social and traditional) for the past month and much of the recent conversation has been around the ‘ambush marketing’ tactics we have seen from non official sponsors like Nike and Pepsi and how they stole a march on their official sponsor competitors, Adidas and Coca-Cola. [...]
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