Spearfish Labs

There has been a fair amount of Buzz around the social web this week (pun intended). The Superbowl on Sunday and of course the ads, which Google appeared in and Pepsi didn’t, a few social media clangers and Google’s new social offering which is going to rule them all…or maybe not? Anyway, here are our six of the best from this week.

1. Trust in Media Down, Good News for Experts – Valeria Maltoni

The latest Edelman Trust Barometer is out and the world trusts all types of media less than it did last year. TV is down twenty points, print down twelve and even peer recommendations are down twenty points. The reports did find trust in business and government was UP?! I…so I am going to say trust in the Edelman report is down ten points as well. Valeria raises some sound points that agencies and consultants need to get serious about helping organizations who are serious about integrity and communicating that.

2. The horror, the horror: @VodafoneUK’s social media balls up – Chris Lake

So VodafoneUK are the latest to be punk’d by social media as one of their staff posted this little gem , cue corporate panic on an epic scale and frantic @apologising to anyone who commented. Not great by any means but they did jump on the issue quickly and, as Chris, points out in his useful takeaways – Human Error will occur and you only really need to say sorry once.

3. The 4 Pillars Of B2B Marketing-The Lifecycle Of a B2B Campaign – Achim Klor

Good rules and pointers on how to implement a successful B2B marketing campaign. Achim outlines the ‘four pillars’ as Insight, Strategy, Creative, Metrics. Each of these aspects needs to be used to support a campaign either on or offline. Worth a look.

4. Publicity for Roach Motels – Peter Himler

Tripadvisor.com have published the crowdsourced Dirty Hotels list . Not somewhere you would want to be if you are in the hotel game. Easy to game and bad mouth your competition? Apparently not according to the CEO who says the sheer weight of genuine reviews makes it hard for any fake ones to make the cut.

5. New BBC Director Mandates Journalists Use Social Media – Robert Paterson

The new BBC Director of Global News, Peter Horrocks, has mandated that all journos need to get on the social media bandwagon or get on LinkedIn and start looking for jobs. This on the back of Sky News incorporating Twitter more and more and I would expect to see more ‘mainstream broadcasters’ follow suit this year.

6. Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010) – Jeremiah Owyang

We had to get Google Buzz in somewhere this week. While its too early to accurately make calls on Buzz, it looks like Google means business this time. In this post, Jeremiah gives us an interesting analysis matrix of the four social network guerillas comprised of SWOT analysis, and a look into the future. Always good stuff.