Back to the usual format of six posts for this week. There have been some good and really bad social media stories this week so, without further ado…
1. Nestle mess shows sticky side of Facebook pages – Caroline McCarthy
We could have picked from thousands of posts about Nestle’s Facebook shocker. Read the post for the full story but in a nutshell – Greenpeace attacked Nestle over using palm oil which is causing deforestation and created a spoof kit-kat commercial which went viral. Nestle haters went to Facebook to vent, Nestle weren’t prepared (maybe the understatement of the year!), reverted to old school PR techniques and have taken a royal kicking. Have a read and then let me know what you would do now if you were Nestle?
2. Scaling Social Media – Chris Brogan
Social Media isn’t as expensive as broadcast media…but to be effective it is labour intensive. Here, Chris Brogan gives excellent actionable insights into how an organization can scale social media, from monitoring, customer service, social marketing (nice term, I like it!) and content creation and the approaches needed to be successful. Good stuff, read it!
3. Sports teams, leagues tap SAS Analytics to boost profits – Winnie Palaran
Can social media monitoring help sports teams and leagues sell more tickets, t-shirts and popcorn? Apparently it can! The San Francisco 49ers use data and analysis from social media to improve the overall fan experience and by looking at online content, fan behavior data and demographics, the 49ers can identify season ticket holders at risk of not renewing and send them meaningful offers. Liking that, liking it a lot! Sports teams need to spend as much time understanding their fans as they do their players…something I don’t feel is happening in the UK.
4. The Social / Broadcast Matrix – Scott Gould
An interesting model here from Scott Gould (the dude behind likeminds-link), diagramming the difference between broadcast and social communications…and the bits in between.
5. Times and Sunday Times websites to charge from June – bbc.co.uk
Hardly a surprise but News International have announced they will be charging to access the Times and Sunday Times websites in the summer, £1 for the day or £2 for the week. We will have to see how it plays out but charging for news that you can get for free elsewhere isn’t the safest bet. People will pay for niche content but not general news…what do you think?
6. A Social Media Scoreboard That Works - Jay Baer
There is a shed load of data off the back of social media programs…or there should be if you are measuring it properly…which you should be if you want to show ROI. Anyway, this tool from swix brings in all your social media metrics into one handy dashboard (except Facebook fan pages…which sucks a bit but you can’t have everything!). Very handy.
Have a great weekend and I will be at Wembley Stadium on Sunday to watch the mighty Southampton take on the world class Carlisle in the Johnstone’s Paint Trophy Final – Jealous?!
