Written yesterday but posted today, here are six posts from the past week that stood (and there is only one post about the ipad!). Let us know what you think of any of them in the comments or, even better, post your favourite from the last seven days.
1. 5 Ways Non-Profits Can Increase Engagement With YouTube – Geoff Livingston
Facebook is the obvious choice for non-profit organsiations, and with good reason as it is the top channel for engagement and Causes provides a contextual match. However, don’t ignore YouTube. Any non profit should consider a video strategy and this post looks what can be done.
2. Social Media ROI and Obliquity - Charlie Osmond
What’s ‘Obliquity’? Pursuing your goals indirectly. Organisations and people who achieve the most success seem to focus on value ahead of revenue and this is exactly the approach you need to be successful in social media. Good post – check it out.
3. University to Provide iPads for All New Students – Lauren Indvik
This was posted a few days prior to the ipad launch so isn’t one of the millions of app reviews! The iPad could have a revolutionary role to play in education in terms of knowledge transfer (and in saving students from carrying heavy books!), so it was interesting to see this University giving them out to new students.
4. Goodbye, e-commerce, hello f-commerce? – Jake Hird
Jeremiah Owyang wrote about the 5 eras of the social web last year. And it looks like we might be getting to the era of social commerce quicker than expected. You can now embed ecommerce into Facebook using the paypal API. Big possibilities for any consumer products and for Facebooks company valuation.
5. Should You Outsource Social Media? – Valeria Maltoni
Should you outsource your digital strategy? Can a social media expert help you? In this post, Valeria Maltoni reaches out to some industry experts and gets their thoughts on the questions. Interesting reading.
6. Redefining Viral Marketing – Brain Solis
Everybody loves to talk about viral marketing or how they will create viral videos etc. In this lengthy but very insightful post, Brain Solis breaks down what is needed to create content , strategy and ideas that will spread a message through the social web.
What should have been included but wasn’t? Would love to hear any thoughts below.
