We understand the challenges of building and running online communities and help you use this knowledge to align any activity to your overall business objectives. Our approach is to understand:-
What you want to get out of social media
Who and where your customers are online
What content and activity they want
How it all fits into your business operations
We offer a range of digital services:-
Social Media Strategy & Planning
We help you build social media programs that are in line with your objectives as a business and help you profile how your customers behave online so we can pick the best tools and channels to interact with them. We work with all the stakeholders in your organisation to make sure any activity is aligned, fits in with your budgets and available resources and provides a framework which is manageable and will provide the most value.
Design & Build of Digital Communities
Once we have decided which platform and software will best fit with your objectives, we will work with you to build your channel(s) which will have the most value to your customers. The key to a successful community is ensuring your users feel listened to, and that you have their interests at heart…while also ensuring you are getting the most bang for your buck. We don’t marry ourselves to any technologies and will help you pick which social platforms best suit your needs.
Customer Engagement Programs
We help you ‘feed the community’ and work with your internal teams to create meaningful, human conversations and engaging content that generates word of mouth. This can be done using the social platforms like Facebook, YouTube and Twitter and/or through mobile applications. We make sure the participation requirements are low and the ability to spread the content is high and, in a perfect world, will combine this with offline activity or existing marketing and communication programs.
Social Media Monitoring
Listening to your customers should be at the cornerstone of any activity. There are lots for tools to monitor what is being said about you on the social web. We help you find the best solution to listen to the chatter about your customers, your competitors or your own brand and provide analysis and reporting or training to your internal teams.
Measurement & Reporting
We help you measure the performance of all your social media programs.
Consultancy, Training & Workshops
Sometimes, all you need is a fresh pair of eyes or some help integrating your social media plans across your organisation. We offer bespoke training and consultancy to anyone who needs us.
