Going for a 50/50 split this week between raw social media and social media and sport. Excited? Thought so!
1. How to Use Facebook for Business and Marketing - Tamar Weinberg
With nearly half a billion users, Facebook is now a ‘must have’ for most businesses. However, creating the perfect Facebook page is easier said than done so this post looks at some case studies and examples to show you what’s possible.
2. Are You Slow Enough to Succeed in Social Media? – Jay Baer
A top post from Jay Baer pointing out that while the sales and customer interaction opportunites are obvious with social media, the challenge is to build relationships…and that takes time and patience to realize the full value. Remember, you are dealing with real people so treat them with the respect and time they deserve.
3. Trend: Social CRM Consolidation - Jeremiah Owyang
There have been some high profile acquisitions of social media monitoring firms by CRM companies in the last few months as the race to provide Social CRM solutions hots up. It’s a natural fit as organizations are going to need to integrate the opportunities gleaned from social data into their CRM databases. Expect this trend to continue throughout 2010 and into next year.
And now onto the Sports…
4. Cleveland Browns Draft Player From YouTube – Megan O’Neill
Thought this quite cool! Joel Reinders, an undradfted rookie landed himself a contract with the Cleveland Browns (American Football team for those that don’t know!) by posting his ‘show reel’ on YouTube. Nice work, and probably sets a precedent for more athletes getting discovered through social media.
5. Auto Racing Capsules: Drivers use social media to gain All-Star support – Pete Iacobelli
Motor sport in general, seems to have grasped social media better than most sports. This post has a look at how the likes of NASCAR and Formula 1 are bringing the fans closer to the drivers and teams using a range of social platforms.
6. Which World Cup Fans Are the Most Passionate? Facebook Knows – Jennifer Van Grove
Just under a month to go until the World Cup kicks off in South Africa and Facebook and Involver have had a quick look at which nation’s fans are the most passionate based on the number of likes each team gets on the app commissioned by Facebook. Current holders, Italy are leading the way…but we still think Brazil will win! (sorry England).
Have a good weekend.
