The last seven days have been quite busy in social media. Twitter announced their first advertising play, the UK had its first live election debate which was covered furiously online and all aircraft have been grounded for two days over Britain thanks to Icelandic Volcanic ash. Here are six posts with only one mention of one of those stories!
1. 12 Social Media Marketing Myths – Pamela H Dyer
The ‘social media penny’ is dropping for more and more brands and while in many cases, the executive suite are getting to grips with it, there are still a multitude of naysayers and social media myths flying around. This post looks to addess some of the more popular ones such as, ‘social media is free’, ‘is a fad’ and ‘can’t be measured.
2. TV Viewing’s Shift to the Web [STATS]- Jolie O’Dell
This one from from Jolie O’Dell at Mashable looks at a study of 1,000 US consumers and their TV viewing habits. There is a shift in motion away from the TV and towards watching the same content online. The most telling stat is that 43% had considered cancelling or had cancelled their cable service as a result of the availablilty of online TV content.
3. The Key to Social Media Success is Just 2 Letters – Jay Baer
Probably the winner this week is this one by Jay Baer, an excellent post on how social media programs should focus on being useful to the audience first and not chase the sale. As he points out, there is only two letters difference between ‘helping’ and ‘selling’ but in reality they are a world apart. Good stuff, check it out.
4. 10 Essential Rules for Brands in Social Media – Taddy Hall
We are going for numbers based posts this week! This is a nice checklist of best practices for any brands about to get stuck in to social media. Not exhaustive or necessarily right for every brand, but a useful set of rules to start the planning process.
5. How Companies Should Approach the New Twitter Advertising Model – Dallas Lawrence
Couldn’t really leave this one out, even though everyone is probably aware by now! This week Twitter moved into the paid advertising space with select brands now able to pay for their sponsored tweet to appear at the top of the Twitter search results. This post looks at how brands should approach the new opportunities…which is very different to display, paid or push marketing.
6. Don’t Make Social Media Another Silo – Daan Jansonius
Social Media is most successful when it permeates through an entire organization and isn’t lumped in the marketing, PR or communication departments as a silo. This post looks at how social media needs to be integrated into departments, employees and internal communications to provide the most value.
OK, that’s it for this week. Have a good weekend and whatever you do, do it safely!
