Normal service has resumed this week with six posts that came on the radar this week from the world of social.
1. Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified) - Jeremiah Owyang
One of the biggest challenges of the embryonic social media industry is, how to measure the ROI of programs and activity. Here, Jeremiah Owyang introduces a framework for measurement of business objectives and KPI’s. There is also a pretty meaty slideshare doc to check out.
2. South Africa’s World Cup to drive record social media traffic - Etan Horowitz
We are only about two months away from the World’s biggest sporting event and social media activity will explode during June. Four years ago, Facebook was still finding its feet and Twitter had just been born so the activity and interaction we are going to see from fans and, hopefully, teams and players is going to be on a different level to last time out. Watch this space!
3. You’re A Marketer, Deal With It! – Jonathan Fields
Do you consider yourself a marketer? If you are someone who “earns money or attention in exchange for value” then you are! A good post demystifying the definition of marketing.
4. Brands are Bull – Doc Searls
A great post here from Doc Searls (author of the Cluetrain Manifesto) on how people aren’t brands and companies who marry their brand to celebrities can face the proverbial can of worms when the person, in variably, de-rails…taking the brand with them.
5. Don’t Let Strategy Be An Excuse - John Jantsch
You’ve got to have a social media strategy, right? And it absolutely has to come before tactics, right? Well, maybe not. A good one here from Duct Tape Marketing having a look at how sometimes focusing too much on the strategy and planning can be prohibitive to the doing. Some companies should just get stuck in!
6. Social media war rooms (and why you need one) – Ari Newman
At some point, every company who gets into social communications will have a shocker. There is nothing you can do about that but what you can do is be prepared for when the shit hits the fan. Call it crisis management a war room…whatever you like, but this post gives you some pointers to how to set up and manage the pain.
Have a good Bank Holiday (if you are in the UK) weekend.
