Decided to drop the ‘Friday’ tag as I keep missing the Friday deadline, it would seem! Here are the picks for this week.
1. Will It Blend? – iPad – Blendtec
It would have been easy to go blind with all the iPad reviews over the past week so I thought it would be nice to kick things off this week with a video of one of them getting the blendtec treatment! Happy viewing!
2. ESPN nabs Premier League mobile highlights rights – Stuart Dredge
Not that exciting for anyone not interested in digital developments in sport, but this one could have some big implications down the line. ESPN have been buying up all kinds of sports broadcast realestate and this week nabbed the rights to show Premier League football and rugby highlights via mobile. This is potentially a big market and an area the clubs should be seriously looking at in the future as devices and connectivity get better…there will be money to be made!
3. Social Networks are Touchpoints for Customer Acquisition and Retention – Brian Solis
Some good stats here showing how online shoppers are active on social networks and looking to connect with brands if they are going to get some value in terms of interaction and probably a few offers here and there. There is a gap between the consumer activity on the social web and the number of brands providing a meaningful connection with them.
4. The Problem With Conversational Marketing – Jason Falls
A good one from Jason Falls looking at the challenges of marketing ‘correctly’ through social media – its tough to try and sell someone something on a community platform where the audience doesn’t like salesmen…but does like interaction and buying! As he says, “its fun to explore”.
5. Report: Corporate Fan Pages Increase Purchase Intent More Than Banners And Widgets – Neil Vidyarthi
Similar to #3 , This one looks at a recent study which indicates that brands allowing fans or customers to connect with them on a social platform, create more purchase intent than common ad formats. Anything that can exercise your customers brains a bit more than passively consuming a banner ad is going to have a positive effect!
6. 6 Ways Brands are Using Social Media For Real-World Action- Daniel Stein
Social media is still being used, by a number of brands and organizations, as a marketing and advertising delivery mechanism. However, there are more and more examples of it being deployed as a means to mobilize a community to take action…in the real world. This post has a look at some of those who are doing it well.
