Taking a break from the usual social media round up, this week we are having a look at six posts on our favourite topic – social media and sport. Sport is an inherently social activity and there is now a unique opportunity for teams, organizations and the athletes themselves to connect to their fans, and [...]
For non-football fans, Andrey Arshavin is Russia’s most talented and flamboyant player, currently plying his trade with Arsenal. His talents on the pitch are there for all to see but a recent article in the Evening Standard highlighted his willingness to engage with his fans in a far more personal and human way than many [...]
Sports teams and athletes are at an enormous advantage to corporate or consumer brands. They have a huge amount of content, they have an exisiting, passionate offline community who want their rpoduct. On top of that, sports fans are one of the most brand loyal groups of people I can think of and sport itself [...]
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