For years, corporate brands have spent vast amounts of money sponsoring and aligning themselves to celebrities to accrue reflected value from the fans who are loyal to them. The theory is obvious, “people love this singer, actor, athlete etc…so if they become our brand ambassador, they will love us too”. In the past, this was [...]
There is an old joke (marginally NSFW)
Two bulls, a father and son, are grazing on a hill overlooking a field full of cows. The son says “Hey Dad, look at all those cows down there let’s run down and f**k a couple of them.” The old bull replies, “No son, lets walk down and f**k [...]
There has been a fair amount going on this week in social media with the Social Media World Forum (smwf) on Monday and Tuesday and SXSW the other side of the pond. Due to this, there is a bonus post in our top six this week.
1. Brands Must Become Media to Earn Relevance – Brian [...]
“Of all the amazing new technologies that are opening up possibilities to communicate and connect in the digital space, video is the one that holds the most promise” (Valeria Maltoni – Conversation Agent)
Human beings are visual creatures and the experiences we get from seeing someone or something is far deeper than reading text or hearing [...]
This popped up in my Twitter stream yesterday via @Christinekorda , ‘A list of the 10 most bizarre social networks’ and I think it highlights, if we didn’t already know, how niche and contextual the social web is. This is extremely important to remember for brands looking to engage with potential customers.
It is so easy [...]
Sports teams and athletes are at an enormous advantage to corporate or consumer brands. They have a huge amount of content, they have an exisiting, passionate offline community who want their rpoduct. On top of that, sports fans are one of the most brand loyal groups of people I can think of and sport itself [...]
Contact Us
