There are different disciplines of social media. Broadly they can be broken down into – Listening, Talking, Supporting and Innovating. I think all organizations can (and should) do the listening piece, if for nothing else than as a planning tool for future activity or simply seeing what is being said about them, their competitors and [...]
This is a Guest Post by Chris Hughes. Chris is Head of PR and Communications at Sine Qua Non and has extensive experience in the motorsport arena. You can follow him on Twitter @chrishughespr .
There is an increasingly common misconception about ‘social media’. It is a phenomenon that is still rather loosely interpreted [...]
Each day, more and more sports teams, organizations and athletes are launching social media programs, joining social networks and starting to jump on the social media bandwagon. The reasons are obvious – Their fans have shifted their media habits towards social platforms over official websites and want greater interaction with their team. The social tools [...]
“Of all the amazing new technologies that are opening up possibilities to communicate and connect in the digital space, video is the one that holds the most promise” (Valeria Maltoni – Conversation Agent)
Human beings are visual creatures and the experiences we get from seeing someone or something is far deeper than reading text or hearing [...]
Sports teams and athletes are at an enormous advantage to corporate or consumer brands. They have a huge amount of content, they have an exisiting, passionate offline community who want their rpoduct. On top of that, sports fans are one of the most brand loyal groups of people I can think of and sport itself [...]
Friday has come around again (rather too quickly this week in our opinion) so below are some of the stories from around the blogosphere which caught our eye. We did six last week…so let’s stick with that for the moment!
Social Media’s True Impact on Haiti, China, and the World– Ben Parr at Mashable – The [...]
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