We usually look at how sports teams and organizations can use new technology to provide a better user experience for the fans and although it is all still very new, the take up in the last six months has been positive. Technology can enhance the experience, augment the feeling of connectedness, give fans access to [...]
Daniel McLaren is founder of ‘The UK Sports Network’ and is a consultant here at Spearfish Labs. He also runs several groups on LinkedIn including ‘The UK Sports Network’ and ‘Social Media & Sport’. You can follow his tweets on @danielmclaren. This is his first post for Spearfish Labs so leave him some comments and [...]
I think most people who follow football (Soccer to those across the pond!) will agree that Barcelona are the best team in the World it at the moment. Their manager, ex-player Pep Guardiola, took the reins last year and proceeded to win every competition they competed in and did so playing the most attractive and [...]
For non-football fans, Andrey Arshavin is Russia’s most talented and flamboyant player, currently plying his trade with Arsenal. His talents on the pitch are there for all to see but a recent article in the Evening Standard highlighted his willingness to engage with his fans in a far more personal and human way than many [...]
Sports teams and athletes are at an enormous advantage to corporate or consumer brands. They have a huge amount of content, they have an exisiting, passionate offline community who want their rpoduct. On top of that, sports fans are one of the most brand loyal groups of people I can think of and sport itself [...]
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