Most businesses are familiar with CRM (Customer Relationship Management) systems and will be using them in one form or another to give them insights on their customers, their purchasing and contact preferences and helping them maintain the relationship. As social media and social networking activity steams ahead with no sign of slowing, Social CRM has [...]
Social Media doesn’t work as a silo. Nothing new there. When we talk about this, I think the assumption is from a marketing perspective and its true, Social Media Marketing rarely works unless its integrated with other marketing activity or an ongoing engagement program to fuel the initial awareness. However, the issue is wider than [...]
Bit of bad news…Social Media doesn’t scale. If you are successful company then you will have more customers than staff. Social media in its purest form should facilitate people to people communications and that means talking to your customers on a regular basis, so you don’t need a degree in mathematics to work out the [...]
There are different disciplines of social media. Broadly they can be broken down into – Listening, Talking, Supporting and Innovating. I think all organizations can (and should) do the listening piece, if for nothing else than as a planning tool for future activity or simply seeing what is being said about them, their competitors and [...]
The Old Spice campaign is the latest social media case study held up as a shining light of how to conduct an integrated social program that uses all medium available to delight its audience.
The original ad launched back in Feb and was followed up by another 30 sec ad (both are embedded below for you [...]
Last week I sat on a panel at the Social Media & Sport Summit in London. With my fellow panelists, we (hopefully) covered off some of the strategy and planning questions that sports organizations should have a look at before choosing which social platforms to use. The keynotes were all delivered extremely well and there [...]
The World Cup in South Africa has dominated the airwaves (social and traditional) for the past month and much of the recent conversation has been around the ‘ambush marketing’ tactics we have seen from non official sponsors like Nike and Pepsi and how they stole a march on their official sponsor competitors, Adidas and Coca-Cola. [...]
Last week I spoke at the social media and sports summit in Nottingham organized by the UK Sports Network. The name of the half day conference was ‘Breaking down the barriers’ as many in the UK sports industry are still tentatively feeling their way into social media. Keeping with the same theme, here are five [...]
UK Sports Network set to host Social Media & Sport Summit at Notts County FC on Thursday 1st July
Sports specialists from Nottingham area meet to discuss social media in sport and to exchange thoughts on a wide range of sports
Notts County’s Meadow Lane ground will host the first ever Social Media & Sport Summit [...]
We haven’t done a social media round up, or even a social media and sport round up for a few weeks now. There is absolutely no good reason for that so, without further ado here are six posts that caught our attention recently. I’ve tried not to make it a World Cup fest but there [...]
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