The last post here looked at why it is important to engage in the existing communities which have been built around your industry or context. Community outreach should be the starting point for brands getting into social media before they begin building their own communities on social networks as communication channels with the customer. Some [...]
The velocity of social media adoption and the ease with which brands can create ‘outposts’ in the major social networks often leads to them ignoring the existing communities that have been built around their industry, product or service. Sometimes you don’t need to create that Facebook Fan Page or build that bespoke social network to [...]
Written on a Friday but posted on a Saturday, here are six posts from around the blogosphere that caught our eye this week. As always, if you have any thoughts on these posts or would like to point us at some of your favourites then let us know in the comments. 1. Remarkable Stats on [...]
This popped up in my Twitter stream yesterday via @Christinekorda , ‘A list of the 10 most bizarre social networks’ and I think it highlights, if we didn’t already know, how niche and contextual the social web is. This is extremely important to remember for brands looking to engage with potential customers. It is so [...]
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