Bit of bad news…Social Media doesn’t scale. If you are successful company then you will have more customers than staff. Social media in its purest form should facilitate people to people communications and that means talking to your customers on a regular basis, so you don’t need a degree in mathematics to work out the [...]
Last week I sat on a panel at the Social Media & Sport Summit in London. With my fellow panelists, we (hopefully) covered off some of the strategy and planning questions that sports organizations should have a look at before choosing which social platforms to use. The keynotes were all delivered extremely well and there [...]
A couple of weeks ago, I spoke at the inaugral Social Media & Sport Summit in Nottingham. It was a positive half day event looking to address some of the barriers that face sporting organisations looking to use social media for their communications. Following on from that, the UK Sports Network are bringing the event [...]
The World Cup in South Africa has dominated the airwaves (social and traditional) for the past month and much of the recent conversation has been around the ‘ambush marketing’ tactics we have seen from non official sponsors like Nike and Pepsi and how they stole a march on their official sponsor competitors, Adidas and Coca-Cola. [...]
Last week I spoke at the social media and sports summit in Nottingham organized by the UK Sports Network. The name of the half day conference was ‘Breaking down the barriers’ as many in the UK sports industry are still tentatively feeling their way into social media. Keeping with the same theme, here are five [...]
We usually look at how sports teams and organizations can use new technology to provide a better user experience for the fans and although it is all still very new, the take up in the last six months has been positive. Technology can enhance the experience, augment the feeling of connectedness, give fans access to [...]
This is a guest post by Anthony Alsop. Anthony is a blogger and consultant at sportspiel.com.au. He has worked previously in both the IT and Sport sectors. Anthony is from Melbourne, Australia was was recently named the sporting capital of the world and he has consulted with sporting organisations both in Australia and in the [...]
UK Sports Network set to host Social Media & Sport Summit at Notts County FC on Thursday 1st July Sports specialists from Nottingham area meet to discuss social media in sport and to exchange thoughts on a wide range of sports Notts County’s Meadow Lane ground will host the first ever Social Media & Sport [...]
This is a Guest Post by Chris Hughes. Chris is Head of PR and Communications at Sine Qua Non and has extensive experience in the motorsport arena. You can follow him on Twitter @chrishughespr . There is an increasingly common misconception about ‘social media’. It is a phenomenon that is still rather loosely interpreted and [...]
The UFC ‘do’ social media as well as any sporting organization in the world. There was a good post from Greg Ferenstein at Techcrunch today explaining that, when the mainstream media were shunning the sport as being too violent or not something they wished to associate with, UFC president, Dana White turned to grass roots, [...]
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