There are different disciplines of social media. Broadly they can be broken down into – Listening, Talking, Supporting and Innovating. I think all organizations can (and should) do the listening piece, if for nothing else than as a planning tool for future activity or simply seeing what is being said about them, their competitors and [...]
The Old Spice campaign is the latest social media case study held up as a shining light of how to conduct an integrated social program that uses all medium available to delight its audience.
The original ad launched back in Feb and was followed up by another 30 sec ad (both are embedded below for you [...]
Last week I spoke at the social media and sports summit in Nottingham organized by the UK Sports Network. The name of the half day conference was ‘Breaking down the barriers’ as many in the UK sports industry are still tentatively feeling their way into social media. Keeping with the same theme, here are five [...]
We haven’t done a social media round up, or even a social media and sport round up for a few weeks now. There is absolutely no good reason for that so, without further ado here are six posts that caught our attention recently. I’ve tried not to make it a World Cup fest but there [...]
The UFC ‘do’ social media as well as any sporting organization in the world. There was a good post from Greg Ferenstein at Techcrunch today explaining that, when the mainstream media were shunning the sport as being too violent or not something they wished to associate with, UFC president, Dana White turned to grass roots, [...]
Daniel McLaren is founder of ‘The UK Sports Network’ and is a consultant here at Spearfish Labs. He also runs several groups on LinkedIn including ‘The UK Sports Network’ and ‘Social Media & Sport’. You can follow his tweets on @danielmclaren. This is his first post for Spearfish Labs so leave him some [...]
Normal service has resumed this week with six posts that came on the radar this week from the world of social.
1. Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified) – Jeremiah Owyang
One of the biggest challenges of the embryonic social media industry is, how to measure the ROI of programs and activity. [...]
The last seven days have been quite busy in social media. Twitter announced their first advertising play, the UK had its first live election debate which was covered furiously online and all aircraft have been grounded for two days over Britain thanks to Icelandic Volcanic ash. Here are six posts with only one mention of [...]
Written on a Friday but posted on a Saturday, here are six posts from around the blogosphere that caught our eye this week. As always, if you have any thoughts on these posts or would like to point us at some of your favourites then let us know in the comments.
1. Remarkable Stats on the [...]
This popped up in my Twitter stream yesterday via @Christinekorda , ‘A list of the 10 most bizarre social networks’ and I think it highlights, if we didn’t already know, how niche and contextual the social web is. This is extremely important to remember for brands looking to engage with potential customers.
It is so easy [...]
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