The last post here looked at why it is important to engage in the existing communities which have been built around your industry or context. Community outreach should be the starting point for brands getting into social media before they begin building their own communities on social networks as communication channels with the customer. Some [...]
Last week I spoke at the social media and sports summit in Nottingham organized by the UK Sports Network. The name of the half day conference was ‘Breaking down the barriers’ as many in the UK sports industry are still tentatively feeling their way into social media. Keeping with the same theme, here are five [...]
This is a guest post by Anthony Alsop. Anthony is a blogger and consultant at sportspiel.com.au. He has worked previously in both the IT and Sport sectors. Anthony is from Melbourne, Australia was was recently named the sporting capital of the world and he has consulted with sporting organisations both in Australia and in the [...]
Each day, more and more sports teams, organizations and athletes are launching social media programs, joining social networks and starting to jump on the social media bandwagon. The reasons are obvious – Their fans have shifted their media habits towards social platforms over official websites and want greater interaction with their team. The social tools [...]
Ash Read is the co-founder of FundSport.com and a consultant here at Spearfish Labs. These roles allow Ash to combine his passions for social media and the development of sports at the grassroots level. You can follow Ash on Twitter at @ashread14 David Haye has the world at his feet. For those of you who [...]
Taking a break from the usual social media round up, this week we are having a look at six posts on our favourite topic – social media and sport. Sport is an inherently social activity and there is now a unique opportunity for teams, organizations and the athletes themselves to connect to their fans, and [...]
The last seven days have been quite busy in social media. Twitter announced their first advertising play, the UK had its first live election debate which was covered furiously online and all aircraft have been grounded for two days over Britain thanks to Icelandic Volcanic ash. Here are six posts with only one mention of [...]
This popped up in my Twitter stream yesterday via @Christinekorda , ‘A list of the 10 most bizarre social networks’ and I think it highlights, if we didn’t already know, how niche and contextual the social web is. This is extremely important to remember for brands looking to engage with potential customers. It is so [...]
Sports teams and athletes are at an enormous advantage to corporate or consumer brands. They have a huge amount of content, they have an exisiting, passionate offline community who want their rpoduct. On top of that, sports fans are one of the most brand loyal groups of people I can think of and sport itself [...]
Right, we are coming to the end of February (2010 is going quickly) and there was plenty in the social media blogosphere this week for us to draw from. There were enough posts bookmarked this week to increase the top six to the top ten…but we are trying to keep the same format for a [...]
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